MONTREAL, QC – Molson Coors Canada has announced via Facebook that Molson M, a lager introduced in Quebec in late 2009 and made available in Atlantic Canada early last year, will soon be rolled out across the country.
When it was first released, an article in Marketing Magazine described it as follows:
Molson M is brewed using a “micro-carbonization process” which involves injecting the beer with CO2 through “smaller, finer bubbles.”
“The injection of smaller CO2 bubbles makes it possible to preserve not only the taste of the hops but also the delicate flavours generated by the yeast during fermentation,” explained Karine Brunelle, brewer with Molson Coors.
According to a post on beer blog St. John’s Wort, Molson M will be available in Ontario starting next week. Release dates for other provinces are still to be announced.
UPDATE: In a February 22nd press release, it was announced that Molson M was made available in British Columbia and Alberta on February 17th, in Saskatchewan on the 18th, in Manitoba on the 19th and Ontario on the 21st.
Seriously….is this beer news?
No, it tastes just like fizzy canadian. Its just a marketing move to take up more shelf space.
I can hardly wait to taste all that malt and hops. Question though, should I drink this unflavoured, yellow, bland fizzy lager before or after my DIPA? Oh yea, and over priced of course.