Entries categorized as ‘New Brunswick’
Molson Coors Canada have launched a new brand extension to their flagship Molson Canadian lager.
Molson Canadian 67 is a light beer brewed to 3.0% abv with 67 calories, which the press release notes is “half the calories of a glass of wine or a single mixed drink and one-third fewer calories than light beer.”
Also from the press release:
Molson Canadian 67 is specially brewed for Canadian beer tastes by blending two-row malted barley, a touch of wheat, and a triple hopping method using four different varieties of hops. The result is a light beer with rich colour, creamy foam, and the clean flavour you expect from other light beers with only two-thirds the calories.
Molson Canadian 67 has been launched in Ontario and Atlantic Canada to start, with a roll-out to other provinces planned to follow by the end of November.
Categories: Beer Releases · New Brunswick · Nova Scotia · Ontario · Prince Edward Island
FREDERICTON, NB – The CBC reports that sales have been on a steady decline for Selection Lager and Selection Light, the two private label beers brewed by Moosehead for the government owned NB Liquor chain.
After combined sales of 26,677 12-can cases of the brands in the 19 days of March that they were available, sales dipped just over 18,000 cases in April and May, and continued to decline throughout the summer, slumping to only 10,500 cases in August.
Most notably, only 4 cases of the brands were sold on Labour Day in three of the six NB Liquor outlets that were open for the holiday.
Despite the relatively poor showing for the two discount brands, which the government agency launched in an effort to stem the tide of New Brunswickers driving to Quebec for cheaper beer, NB Liquor spokesperson Nora Lacey tells the CBC that they consider the brands a success, and will continue to market them for the foreseeable future.
Categories: Brewery News · New Brunswick
MONCTON, NB – Pump House Brewery marked their 10th anniversary today with a celebration featuring the ceremonial tapping of a special anniversary beer by Ray Auffrey, the man who bought the first beer from the original brewpub location 10 years ago.
Now in two locations – the original brewpub in downtown Moncton, and a larger bottling brewery and restaurant to the north – Pump House is one of Atlantic Canada’s most successful small breweries, with awards including the Brewery of the Year honour at the 2005 Canadian Brewing Awards.
Pump House produces 5 bottled beers, with distribution to most provinces, and offers 8 year-round beers and a number of one-offs and seasonals at the brewpub.
Categories: Brewery News · Brewpub News · New Brunswick
FREDERICTON, NB – The CBC reports that Northampton Brewery has received $30,000 in funding from the provincial government that it intends to put towards equipment and upgrades that will allow them to start exporting their Picaroons beers.
Co-owner Sean Dunbar tells the CBC that the brewery has just shipped a small amount of beer to several private liquor stores in Nova Scotia to test the market, and hopes to get listings at the NSLC this fall.
They will also be adding new tanks and performing brewery upgrades over the winter that will allow them to expand their output, with hopes of moving into other export markets starting in the new year. These expansions also include a retail outlet to open in downtown Fredericton later this year.
Categories: Brewery News · New Brunswick
WATERLOO, ON – The latest Canadian brewery to jump on the lime beer bandwagon is Brick Brewing, who have just launched Red Baron Lime, a brand extension to their flagship Red Baron Lager.
Brewed to 4% abv with natural lime flavouring, Red Baron Lime will be available at all Beer Store outlets in Ontario, and will be supported by a multi-platform advertising campaign, including the new website lustforlime.com.
In other lime beer news:
- New Brunswick’s Moosehead Breweries have announced that Moose Light Lime will be available in Ontario in time for the Labour Day weekend.
- Alberta’s Big Rock Brewery have made Big Rock Lime a permanent addition to their portfolio after originally launching it as a summer seasonal.
Categories: Alberta · Beer Releases · New Brunswick · Ontario
HALIFAX, NS – Greg Nash, known for creating award-winning beers for the brewpub side of Pump House Brewery in Moncton for the last couple of years, has left to return to Halifax where he was previously brewmaster at Garrison Brewing.
In the latest (and possibly last) post on his Pump House Brewers Blog, Nash writes the following:
I am moving on to work on a new venture in Halifax, NS. Myself and a partner will be opening a microbrewery (or trying damn hard to) in the coming months there. It’s been a great stay here in Moncton and I’d like to thank everyone for your ongoing and continued patronage.
He also notes that he may continue working with Pump House on an occasional consulting basis.
In addition to working towards opening a new brewery, Nash has taken on a brewing position at the Hart & Thistle, a new brewpub on the Halifax waterfront. His first two beers for them, 37hr Simcoe SMaSH IPA and Black Nitro Ale will be officially launched with a release party at the pub on Wednesday July 29th at 7:00 PM. Nash has also started a new Hart & Thistle Brewers Blog to share details about upcoming beers and other info.
Categories: Beer Releases · Brewery News · Brewpub News · New Brunswick · Nova Scotia
SAINT JOHN, NB – In this week’s issue of New Brunswick’s arts and entertainment paper [here], Craig Pinhey reports that Big Tide Brewing Company is set to open soon in downtown Saint John.
The brewpub is being founded by owner Chris Vair, kitchen manager Tom MacArthur, and brewmaster Wendy Papadopoulos, all former employees of Tapps, a Saint John brewpub that closed a couple of years ago.
Papadopoulos promises that there will be four or five styles of beer available at all times, including a number of seasonals, while MacArthur states that the menu will feature a combination of North American bar staples (wings, nachos, etc.) and “modern versions of ‘old-school’ British pub food”.
Big Tide will open their doors later this month.
Categories: Brewpub News · New Brunswick
HALIFAX, NS – Propeller Brewing are now shipping two of their beers from their Halifax brewery to other provinces.
Ontario will soon receive Propeller Extra Special Bitter, which will be available in six packs at LCBO outlets throughout the province.
In New Brunswick, Propeller India Pale Ale is now available at select NB Liquor locations, joining the previously available ESB, Porter and Pale Ale.
Categories: Beer Releases · New Brunswick · Nova Scotia · Ontario
MONCTON, NB – Moosehead Breweries are extending their popular Moosehead Light brand with Moosehead Light Lime, a lime-flavoured light beer to be available through the summer. Moosehead President Andrew Oland announced the new brand at a breakfast meeting of the Conseil économique du Nouveau-Brunswick in Moncton this morning.
Moosehead Light Lime will be available in New Brunswick and PEI in 12-pack bottles until September. It will also be served at the Bon Jovi and AC/DC concerts at Magnetic Hill this summer, where Moosehead has secured exclusive beer pouring rights.
Categories: Beer Releases · New Brunswick · Seasonal Beers
ST. JOHN, NB – Moosehead Breweries are launching their first new national brand since taking Moosehead Lager coast-to-coast almost two decades ago. Cracked Canoe is a new light lager (3.5% abv, less than 100 calories) aimed at an older demographic.
The New Brunswick Business Journal quotes brewery spokesperson Joel Levesque as saying “research showed that there was a segment of the beer-consuming market, the older, more mature consumers, that were looking for something different, something lighter in taste, lighter in calories and lighter in alcoholic volume.”
Levesque also notes that “(largely) no one else is in this market segment; there are some premium import brands that are in this area, but ours will be priced considerably lower.”
Cracked Canoe will be officially launched later today with a press conference at Canoe Restaurant & Bar in Toronto, and will be rolled out to stores all accross Canada (except Quebec) by May 1st.
Categories: Beer Releases · New Brunswick
