MONTREAL, QC – The third new beer launch in as many months from Molson Coors Canada took place this past week with the release of Molson M.
An article in Marketing Magazine describes the brand:
Molson M is brewed using a “micro-carbonization process” which involves injecting the beer with CO2 through “smaller, finer bubbles.”
“The injection of smaller CO2 bubbles makes it possible to preserve not only the taste of the hops but also the delicate flavours generated by the yeast during fermentation,” explained Karine Brunelle, brewer with Molson Coors.
Molson M is currently available only in Quebec.