CRESTON, BC – It what is likely the first example of a brewery producing a full length feature as a promotion for one of their brands, Labatt-produced film The Movie Out Here is opening in theatres today.
Developed by ad agency Grip Ltd as an extension of the promotional campaign for the Labatt-owned Kokanee brand, The Movie Out Here is described as an “entertaining buddy comedy” that is not just a 90 minute commercial, but which features occasional references to the brand, as well as appearances by characters from Kokanee commercials including the Glacier Girls, Sasquatch, and ranger duo Glacier & Fresh.
The first public screening of the film took place at the Whistler Film Festival last November, and it goes into general release today (March 1st) in British Columbia, Alberta and Manitoba.