GUELPH, ON – Following on last year’s redesign of its single-serve cans, Wellington Brewery has revealed a new look for its bottles and six-packs.
Created by design firm Hayes & Company, the new labels and boxes feature the same colour scheme and iconic Wellington rubber boot logo as the cans. In addition, each of the six-packs includes a small graphic showing some information about the beer including the IBUs, original gravity, and a visual representation of the beer’s colour.
The newly designed six packs of County Dark Ale, Arkell Best Bitter, Special Pale Ale and Iron Duke Strong Ale are rolling out now, and will be available across the province at LCBO (Special Pale Ale only) and The Beer Store (all brands).