TORONTO, ON – The Collectors of Canadian Brewery Advertising (CCBA), Canada’s national organization for collectors of brewery memorabilia, has selected Red Truck Ridin’ Shotgun Belgian Blonde Ale as winner of its Label of the Year award for 2015.
The announcement was made during the 37th annual CCBA convention which was held earlier this month in Toronto. The award has been presented annually since 1983 to recognize achievement in beer label design.
The award announcement from the CCBA notes that the label was designed by Rhidian Gatrill of Rhidian Art & Animation, and “pays homage to Red Truck’s first delivery vehicle, a red 1946 Dodge Power Wagon nicknamed Old Weird Harold.”