MONCTON, NB – Pump House Brewery has announced that its popular radler brand is now available in two prairie provinces, and will soon be on the shelves throughout the Maritimes.
Launched last spring with the intention of being a summer seasonal, Crafty Radler proved so successful that it was quickly promoted to year round status. The 4.7% abv refresher is described as follows:
Our Crafty Radler includes a mix of grapefruit and tangerine soda that we created in-house. It exhibits a natural cloudy pink colour from the added juice. This mixture gives off a refreshing smell of ripe, freshly sliced grapefruit with sweet notes of ripened tangerines. There is also a slight lingering aroma of Willamette hops that create the base of this delicious blend. The taste of this Crafty Radler is as appealing to the taste buds as it is to the nose; the grapefruit flavour dances with the sweetness of tangerines, while the malt and hops give a balanced foundation.
Originally available exclusively in New Brunswick, Crafty Radler has recently has distribution expanded to Alberta and Manitoba, where is it available at select stores in 473 ml cans. That same format will soon be available in Nova Scotia, PEI and Newfoundland in their respective liquor store chains, and also on draught at select bars.