VANKLEEK HILL, ON & BLAINVILLE, QC – Beau’s All Natural Brewing and Les Brasseurs du Nord – the brewery best known for its Boréale brand line-up – have announced details of a new partnership that will see the latter representing the former in the Quebec market.
Effective today (May 1st), distribution and sales of Beau’s beers in most of the province will be handled by Brasseurs du Nord. In regions where Beau’s is currently represented by independent distributors, those arrangements will remain in effect for two months before shifting to the new partnership.
“This agreement with Beau’s All Natural is complementary and beneficial not only for our two companies but also for our customers,” said Sébastien Paradis, Les Brasseurs du Nord president and general manager, in a statement. “It allows us to optimize our delivery infrastructure as well as our sales force and to expand the range of products we offer our customers.”
“We share many common points with Boréale, notably a search for excellence, product quality and innovation,” added Steve Beauchesne, co-founder of Beau’s. “Retailers and bar customers value Les Brasseurs du Nord’s sales force and distribution network, so we are convinced that this agreement will create additional demand for our products in Quebec while also fostering great synergy between our two companies.”