OTTAWA, ON – Brewery trade organization Beer Canada has announced a new initiative to establish a “national day to annually celebrate one of Canada’s favourite products: beer.”
Canadian Beer Day will occur on the Wednesday before Thanksgiving each year, and will feature “celebrations — big and small — from coast-to-coast, providing brewers, farmers, the hospitality industry, and beer lovers an opportunity to come together and recognize the historical, cultural and economic impact beer has had on our great country.”
“From hockey games and patio days to curling rinks and BBQs, beer is synonymous with activities that bring us all together,” said Beer Canada President Luke Harford in a statement. “That’s why we are asking Canadians to consider spending Canadian Beer Day toasting at your local brewery, pub, restaurant, or even in your own backyard.”
The inaugural edition of Canadian Beer Day will take place on Wednesday, October 9th, 2019. For more details, see the Canadian Beer Day website and social media accounts.
Source: Beer Canada press release
Photo: Canadian Beer Day Facebook page