OTTAWA, ON – Brewery trade organization Beer Canada is inviting “brewers and beer enthusiasts across the country to raise a glass to recognize the impacts beer and connected industries have on our culture, communities and the economy” for today’s 2nd annual edition of Canadian Beer Day.
“Beer brings Canadians together, and it’s been a major part of our country’s cultural fabric for generations,” says Luke Chapman, Interim President of Beer Canada, in a statement. “2020 has been a difficult year for a lot of Canadians and businesses, making beer’s role in bringing friends and family together more important than ever. Whether virtual or in person, we want to build on the success of the inaugural Canadian Beer Day and show how much our breweries, barley farmers, restaurateurs and all those connected to beer mean to Canadians and our country.”
While the ongoing COVID-19 pandemic has put a damper on formal Canadian Beer Day events at breweries and bars, Canadian beer drinkers are encouraged to enjoy their favourite local beers, and to post pictures on social media with the #CDNBeerDay and #BeerProud hashtags.
“Despite the challenges we’ve faced together as a country this year, there’s a lot to be proud of as Canadians,” Chapman adds. “It’s been great to see our country come together, and in the beer industry specifically, we’ve seen an overwhelming display of Canadian spirit from brewers, beer drinkers and industry partners.”
For more details, see the full press release and the Canadian Beer Day website, as well as the promotional video below.
Source & Photo: Beer Canada