AYR, ON – Willibald Farm Distillery & Brewery has announced the launch of a new initiative to raise money and support for important organizations in the local community.
The Willibald Community Fund has the following description:
The Willibald Community Fund is part of our long-term commitment to supporting a community that has helped us work towards our mission. Throughout the year we will pick organizations, foundations and causes that are important to us and our community and contribute to them by fundraising, donating time and funds as well as utilizing our platform to promote their causes and build awareness. Our hope is that we can use our brand for more than just brewing and distilling. We hope to use it to cultivate change not just in our fields but those of our neighbours as well. But we feel confident we can. After all: farming is a profession of hope.
The first beer released to support the fund is Pay It Forward (7% abv), a coffee stout with milk sugar that is inspired the generous tradition of buying a coffee for the next person in line at the drive-thru, which will often lead to a chain of people doing the same thing.
The beer is described as having “a generous addition of coffee lending lively cocoa and roasted malt notes with hints of vanilla, toffee, liquorice and a medium regular.”
Pay It Forward is available now at the Willibald Farm retail shop and online store. Partial proceeds will go to the Willibald Community Fund, the first recipient of which will be announced soon.
Source & Photo: Willibald Farm Distillery & Brewery