TORONTO, ON – Labatt Breweries of Canada has announced the launch of a new “game-changing, customer-centric e-commerce technology” for its retail partners.
BEES is described in a press release as follows:
BEES is Labatt’s proprietary B2B ordering platform, a one-stop-shop that allows small to medium-sized retailers to browse through products, place orders, arrange deliveries and manage invoices, all in one place and right in the palm of their hands.
Designed to revolutionize sales capabilities, whilst making retailers’ lives more efficient and their businesses more profitable. Labatt is shifting away from transactional conversations and replacing them with more frequent discussions on customer behaviour, business development, and data-driven decision-making based on insights gained from BEES.
Labatt’s parent company AB InBev launched BEES in the Dominican Republic in 2019, and it is now used by retailers in 19 countries. Its Canadian rollout has started in Quebec, with plans to expand to other provinces in the future.
For more details, see the BEES Canada website.
Source & Photo: Labatt Breweries