BRACEBRIDGE, ON – Muskoka Brewery has announced the purchase of Rally Beer Company, a deal that “brings together two businesses with a shared commitment to quality, innovation, and a love for the outdoors.”
Founded in 2020, Rally is focussed on “functional beverages”, with its flagship Trail Blazer Golden Ale touted as being “Canada’s first ever functional beer purpose-brewed to be rich in electrolytes.”
“Rally has pioneered the concept of functional beer in Canada, and we are so excited to be a part of what they have built,” says Todd Lewin, President of Muskoka Brewery, in a statement. “We are looking forward to bringing together two brands that have championed outdoors inspired beverages and make beer more approachable for all.”
“This is certainly an exciting time for myself and Rally Beer,” says Alan Wood, Founder of Rally Beer Company. “My mission was always to inspire as many people as possible to get outside, be active and grow the community through our brand. Joining Muskoka Brewery will be a catalyst to grow that community even further and encourage more people to connect in the great outdoors and toast all of life’s epic adventures.”
As part of the acquisition, Wood will be joining the Muskoka Brewery team where he will “continue to grow Rally by leveraging Muskoka’s strength in operational efficiencies, widespread distribution, and expertise bringing brands to market with best-in-class execution.”
For more details, see the announcements on the Rally Beer Company and Muskoka Brewery Instagram pages.
Source & Photo: Muskoka Brewery