CHARLOTTETOWN, PE – Non-alcoholic beer company Libra – a division of Upstreet Brewing – has announced that one of its brands will soon be the first non-alcoholic beer on the shelves at Costco stores in Canada.
Libra Non-Alcoholic IPA (0.4% abv) has the following description:
Libra’s IPA looks, tastes, and feels like the real thing but with only 50 calories. Using traditional brewing methods, dry-hopped El Dorado, Idaho 7, Strata and Comet come together to create a balanced IPA bursting with tropical fruit and mango aroma and flavours.
“Whether you are sober curious or choose to moderate, great tasting non-alcoholic beverages are becoming staples in Canadian fridges,” says Mitch Cobb, co-founder of Libra Beverage Co, in a statement. “At Libra, we want to create a movement where people can socialize without sacrifice everywhere they go. Our Costco launch is one way we are making moderation easier for consumers.”
Libra Non-Alcoholic IPA will be on the shelves in January at Costco locations in Atlantic Canada and Ottawa. As part of Libra’s partnership with singer-songwriter Serena Ryder (pictured), 1% of sales will go to support ArtHaus, a “music incubator making wellness and professional development programs accessible to emerging artists across Canada.”
Source & Photo: Libra