CALGARY, AB – Annex Ale Project has announced the return of a beer that is once again being promoted with an old school strategy.
Loud Hailer New England IPA (6.6% abv):
In this day and age, the almighty algorithm makes or break businesses and empires alike. With this re-release, we’re trying our hand at analog-lite again and taking our own @s out of the equation to approximate self-promotion the old-fashioned way: through word of mouth and real networks.
This beer’s haze comes from a combination of 2-row malt, oats, and Laerdal yeast. Meanwhile, its intense juiciness is owed to the blend of Vic Secret, Mosaic, and Ella hops. If you enjoy the hazy double dry-hopped IPA you’re holding in your hand, then shout your endorsement from a physical platform, because we’re not sharing it on any of our social ones.
Loud Hailer is available now at the Annex taproom, retail store, and online shop, and soon at select retailers and licensees in Alberta.
Source & Photo: Annex Ale Project