NASHVILLE, TN – Six Canadian companies were among winners of the 2023 edition of the Craft Beer Marketing Awards (CBMAs) announced earlier this month as part of the Craft Brewers Conference in Nashville, Tennessee.
Colloquially known as “Crushies”, the CBMAs have been awarded since 2019, and are described as “the only global awards competition to recognize and celebrate the importance of craft beer artwork, culture, retail marketing and design efforts as a key to success in this highly competitive marketplace.”
Canadian winners this year included:
Best Can Design / Best Beer Series
GOLD – Muskoka Brewery – Big World Small Batch Series
GOLD – Muskoka Brewery – IPA Mixer Series
GOLD – Daughter Creative – Core Four Design Series, Annex Ale Project
Best Can Design / Non-Alcoholic Craft Beverage (all sizes)
GOLD – Muskoka Brewery – Wandr Sparkling Beverage Series
Best Packaging Design / For Cans
GOLD – Muskoka Brewery – Survival Variety Pack
Best Creative Branding / Best Brewery Rebrand
PLATINUM – Daughter Creative – Rebrand, Tree Brewing
Best Tasting Room Experience / Unique Beer Flight Presentation
GOLD – Detention Brewing – Lunch Box Beer Flights
Best Brand Identity / Best All Around Marketing Story (Multiple Tactics)
GOLD – Detention Brewing – Honor heritage of brewery building once an old School
Best Original Video / Humor
GLOBAL – Lake of the Woods Brewing – “Forgotten Lake” by LOWBREWCO Studios
Best Merchandise Design / Most Creative Line
PLATINUM – Daughter Creative – Playfully–Retro Merch Line, Cabin Brewing
Best Use of Social Media / Use of Video (IG Reels, IGTV, TikTok)
PLATINUM – Backcountry Brewing – Social Reel, “Run Forest Run” Collaboration Light Lager
GOLD – Backcountry Brewing – Social Reel, “Daffy Twister Spread” collaboration with OOSC Clothing
GOLD – The Grizzly Paw Brewing Company – Social Reel, “It’s always Lawn Chair Weather”
Best Can Design / 16 – 20oz (473 – 592ml)
PLATINUM – The Grizzly Paw Brewing Company – Doctor’s Orders Pale Ale in support of Pink Boots Society
For more details, see the full list of winners on the CBMAs website.
Source & Photo: Craft Beer Marketing Awards