TORONTO, ON – Carlsberg Canada has announced the launch of a new partnership with the Ontario Hockey League (OHL).
The arrangement sees Carlsberg Lite (4% abv) named “the first ever official beer of OHL fans,” and also allows Carlsberg to be the presenting sponsor for the OHL Alumni Spotlight Series, and an official partner of the OHL Playoffs.
“The OHL is excited to partner with Carlsberg as the official beer of OHL fans,” said Matt Gergely, Director of Business Operations for the OHL, in a statement. “We look forward to watching them speak to our fanbase during the 2024 OHL Playoffs and sharing success stories of our alumni as the presenting sponsor of an upcoming alumni series.”
“With Carlsberg’s rich heritage and passion for brewing beer, we share the same passion the OHL fans have for their respective teams,” added Michael Villani, National Sales Director for Carlsberg Canada. “Supporting local communities by cheering on your favourite OHL team is something Carlsberg wants to celebrate. We are very excited to raise a glass of Carlsberg Lite with fans!”
For more details, see the full announcement.
Source & Photo: Carlsberg Canada